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CHRISTIAN DIOR PRIVACY POLICY

PRIVACY STATEMENT – PARFUMS CHRISTIAN DIOR

 

Confidentiality and security of your personal data are important to us. We would like to offer you personalized services while respecting your privacy and choices.

 

This Privacy Statement (“Statement”) is provided by The Maison Christian Dior Couture and The Maison Parfums Christian Dior (together, “Christian Dior,” “Dior,” “Maisons,” “we” or “us”), a luxury retail and wholesale brand with its global headquarters in Paris, France and its United States and Canada headquarters in New York, New York.

 

The purpose of this Statement is to inform you in a transparent and simple manner about the processing of the personal data that you provide or that we collect through the different touchpoints you use to interact with us (e.g. in store, client services, dior.com, social media, digital ads, digital apps, events), about possible transfers to third parties, as well as your rights and options to control your personal data and protect your privacy.

 

WHAT PERSONAL DATA MAY WE COLLECT OR RECEIVE ABOUT YOU?

"Personal data" means any information that could reasonably identify you either directly (e.g. your name) or indirectly (e.g. through a unique client ID number).

 

The personal data we collect depends upon the touchpoint of our interaction and is also limited to that which is relevant and appropriate for the interaction.  Unless you choose to interact with us via other touchpoints, our usual touchpoints are (but not limited to) when making a purchase or engaging on dior.com, creating a Dior profile, signing up for one of our programs (for example: My Exclusive Loyalty Program by Parfums Christian Dior) or services, clicking on our digital ads, using our apps, communicating with us via email, phone or submitting online forms, or posting a comment or a like online.

 

For customers and other individuals who sign up for programs or services or otherwise interact with us beyond browsing our site via the touchpoints described above, for example, we collect certain relevant information from you.  The information we collect is related to the particular transaction as well as our overall relationship with you.  For example, if you make purchases from dior.com or in our stores, we must collect information to process (and, if relevant, fulfill and ship) your order. For customers and other individuals who sign up for our programs or services, we generally collect your contact details, contact preferences, and information that will allow us to make recommendations to you about our products or services that may be of interest.  We may centralize the information pertaining to our customers so that we have it organized in one place, as this helps us manage our relationship with you as well as your choices and preferences. Or, if you subscribe to our personalised newsletter, we collect your email address.

 

Depending on your interactions with us, personal data we receive may include information related to:

 

Your identity and your contact details (e.g., name, address, email address, date of birth);

  • Your interests and your preferences (as you may provide in creating your Dior profile);
  • Your Dior profile with information you may provide when creating your account (a) in a boutique (such as with your interests and your preferences) or (b) on dior.com (to manage your wish lists or see your transactions);
  • Your purchases (in store or online, including your orders, their tracking information, your purchase invoices, the amount and type of your purchase) and any returns or exchanges;
  • Your in store or online digital experiences (there is a short term collection of photos or images in relation to virtual beauty technology; however, our online digital and try-on experiences are operated by third-party vendors, and no information can be retrieved by Dior or any of its partners after your session closes), as per our contracts with these vendors;
  • Your use of our online images, including when you visit and interact with them, what pages you accessed, and your interaction with our features. We also receive information to help detect and prevent consumer fraud, including but not limited to browser and keyboard language settings, whether data is automatically filled or manually entered, whether data is manually entered or copy and pasted, and proxy detection (dior.com, social media pages, partner websites (e.g. for events) and databases (e.g. for data storage and maintenance));
  • Your Dior account log-in information when you create an account on dior.com;
  • Your financial information to process your orders;
  • Your requests through our client services or our public relations department;
  • Your publications and mentions of our products on social networks;
  • The Dior events you attend;
  • The Dior hospitality locations you attend (such as our cafés); or
  • Any self-reported undesirable side-effects concerning any of our products (for Parfums Christian Dior products).

We invite you to keep us regularly informed in writing of any change in your contact details.

 

As described above, we collect personal data that is described under some laws as sensitive personal data, special categories of personal data, sensitive personal information, or similar terms (collectively referred to here as “Sensitive Personal Data”). Here, we provide more information about which categories of the personal data described above may be designated as Sensitive Personal Data, and how we use these categories of Sensitive Personal Data.  We only use Sensitive Personal Data to provide you goods and services, and do not use such information to infer characteristics about you. Depending on what you choose to provide and how we interact with you, we may collect: 

Account log-ins to provide Dior products and services. Account login information is used to identify an active user on any site that requires login. Login information includes first and last name and corresponding email for such account, as well as the associated account password.

Financial information to process your orders.  Depending on your purchase journey (in-store, online, or with our Client Services Team), we collect and use the necessary credit or debit card information and required security or access codes in order to process payments and fulfill any order you make.

Passport-related information to process your orders.  We may collect passport or other government-issued ID information in connection with an order, including when you are purchasing a product in a country other than that in which you live, in order for you to make purchases free of value added tax (VAT).

Self-reported data regarding undesirable side-effects of Parfums Christian Dior products to fulfill legal cosmetovigilance obligations. If you have a medical reaction to a Parfums Christian Dior product and choose to complete a questionnaire about those side effects and/or provide us with photos or other self-reported data, our client services and quality control team will evaluate the information and determine whether to provide it to a health regulator to fulfill legal cosmetovigilance obligations.